Work.

Managed Sweden's largest advertising book of business as the youngest AM in the region, averaging 18% QoQ revenue growth through consultative partnership development.

Pioneered programmatic automation at Dentsu Aegis, scaling utilisation from 3% to 68%, the highest adoption globally. The product was machine decisioning before the market called it AI: signal collection, automated bidding, models allocating budget faster than any human desk could. The hard part was never the technology, it was persuading a relationship-driven buying organisation to hand its judgement to an algorithm.

Delivered 10+ keynotes to audiences of fifty to a hundred-plus C-level stakeholders, and hosted Talks at Google including a 100+ person Q&A with the Waymo CFO.

Partnered with enterprise product leads to shape roadmap decisions based on Nordic market feedback, and contributed to 10+ EMEA hires through the regional interview committee.

Extended yoga practice in India and Spain, including Vipassana retreats.

Raised $1.2M pre-seed and secured a Techstars spot. Led every investor conversation, term negotiation, and stakeholder communication from a blank page.

Owned go-to-market for AI-augmented infrastructure: Kubernetes as the control layer for production application stacks, with AI absorbing the operations a platform team would otherwise run by hand. Category definition, positioning and pricing were mine to set, in a market with no reference point.

Sole commercial owner of every external relationship: investors, partners, enterprise clients.

Founded and scaled the Platform Engineering Community in Stockholm, hosting events for twenty to eighty engineers and establishing Ankra as a credible brand in the Nordic tech ecosystem.

Managed a cross-functional team of seven, balancing technical and commercial priorities in a resource-constrained environment. Self-taught Python, Infrastructure as Code, and Kubernetes to validate the MVP before capital.

Opened the Nordics as AdRoll's first profitable EMEA market, building a book of business from zero through full-funnel outbound sales.

Trained three new hires; two became top performers within their first year.